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Four Mobile App Marketing Trends for 2013
Mobile marketing changes so rapidly that virtually every day brings new developments, but some trends are here to stay, including mobile apps. ABI Research has predicted the revenue they generate would...
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Trends of 2013: Making Mobile-First Priority
Mobile’s share of search traffic may be as high as one-third For years, marketers emphasized a build-for-the-desktop-first approach, with mobile serving as little more than a sideshow. However, rapid...
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For B2Bs, Mobile Is Key to Unlocking Sales and Loyalty
Is there a low awareness among B2B marketers about the impact that mobile can have on their business? Most B2B marketers are certainly aware of and have a broad understanding of the importance of...
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Building a Mobile App Is Not a Mobile Strategy
Everyone wants their own mobile application. In the last year, I have heard this consistently. In fact, mobile analytics firm Distimo claims 91 of the top 100 brands have their own mobile app (up from...
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